FREQUENTLY ASKED QUESTIONS

Why do estate agents need to blog?
If you want to be found by local homeowners before they speak to other estate agents in your area, you need to reach people as early as possible. So if you wait until landlords and sellers are ready to move, you’re leaving it too late to give yourself the upper hand. Your blog is your most powerful marketing tool for reaching your target audience sooner and more often.

What if my estate agent doesn’t have a blog set up?
Get in touch with your web developer and ask them to add a blog section to your website. It’s quite straightforward.

How do I receive my blog articles?
Your blogs will be sent by email in Word document format. All you need to do is paste the text into your website’s content management system.

Why don’t I get all the articles straight away?
Because they are freshly written each month. You are not buying a package of old library articles that are regurgitated every year. So you get brand new content, every single time.

Why is full payment made upfront?
Because it reduces administration for both of us. With a single payment (rather than 12) there is less work for me and for you. I can’t forget to send an invoice, you can’t forget to pass one to accounts, and no-one can forget to pay. Full payment also ring-fences your postcodes and neighbourhoods for the entire length of your subscription. Remember: the service is exclusive to one agent in each area.

How are the blogs tailored to my estate agency?
The bespoke articles are created uniquely for your estate agency to cover stories about you and local life in your area. The library articles are written to allow the inclusion of your company name and the neighbourhoods and postcodes you operate in.

Are my bespoke blogs optimised for Search Engine Optimisation?
Yes. They include the keywords, phrases and, most importantly, the content, that people use when searching online. So that means neighbourhood info, property advice, home improvements and, of course, estate agents. It’s all about helping your local homeowners find what they want.

What difference does that make to my search rankings?
Search engines like Google and Bing look for websites that are regularly updated with UNIQUE CONTENT (like bespoke blogs). That’s what Search Engine Optimisation (SEO) means: the amount of content on your website that matches what people are searching for.

How soon will the search engines notice my new articles?
The key is to post regularly. Once you’ve been doing that for a month or two, you should notice changes on Google and Bing. But it’s also possible you’ll see changes sooner, sometimes within a few hours or days.

Can I make changes to any of the articles supplied?
Your blogs are designed to be posted just as they are, but you are free to edit them. But remember to double check your amendments for spelling mistakes and grammar errors.

Does The Blog Room need to be credited on my website?
No. The articles are designed to appear on your website as though they were written by someone in your estate agency.

Can I buy a cheaper plan?
You should be blogging at least every two weeks to send good vibes to Google and Bing and to reach potential clients as early as possible. However, you could buy a pack of individual bespoke articles and commission them when you want them.

Can I blog more often?
For most estate agents, a weekly blog is the most you need to post. However, if there is something special or particular you’d like to say, you always have the option to commission a bespoke article. So you cannot blog too much, as long as what you’re posting is valuable.

How do I commission an extra bespoke blog to be written solely for my estate agent?
Easy! Simply get in touch and explain what you’d like to write about. Your bespoke article will be despatched within 72 hours after payment is made.

Will any of my competitors have access to your articles?
No. Once you’ve bought a package, the postcodes and neighbourhoods you cover will be ring-fenced for your estate agency for the length of your subscription.

How do I ring-fence my patch?
All you need to do is include the postcodes and neighbourhoods in your catchment area with your order request. After that I’ll then confirm they’ve been reserved for you.

Can I cancel my subscription after it has started?
Yes. Every plan comes with a full 60-day money back guarantee. If you feel at any point in the first 60 days that the service is not beneficial to your estate agency, simply delete the blogs to receive a full refund. You can read more about the money back guarantee here.

Do you provide any other services to estate agents?
Yes. I help estate agents with copywriting, marketing and business development. You can read all about it at paultravers.info